Jul 03, 2025  
2024-2025 Binghamton University Academic Guide 
    
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2024-2025 Binghamton University Academic Guide [ARCHIVED]

MKTG 320 - Marketing Research

Credits: 4

Role of marketing research; research design, sampling, questionnaire construction, data collection methodology, techniques for data analysis, and report writing. Pre-requisite, MKTG 311. Traditionally and spring semesters

Prerequisites MKTG 311