Jul 02, 2025  
2025-2026 Binghamton University Academic Guide 
    
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2025-2026 Binghamton University Academic Guide

MKTG 475 - Data Driven Marketing

Credits: 4

Deals with the use of data to make marketing decisions. Students are exposed to key concepts and methods of quantitative modeling, analysis, and interpretation. Topics include marketing mix models, choice models, Internet marketing metrics, etc. The course provides hands-on exercises and applications using software tools. Prerequisites: Introduction to Marketing

Prerequisites MKTG 311